By: Greg Lewis
Published on Sept 8, 2024, 2:35p.m. EST
Kendrick Lamar is taking on the Super Bowl.
The “Not Like Us” rapper, 37, is set to perform during the 2025 Apple Music Super Bowl halftime show. He shared the new Sunday on a YouTube video that showed the rapper on a football field in front of a giant America Flag.
"My name is Kendrick Lamar, and I'll be performing at Super Bowl LIX," he says in the clip. "Will you be pulling up? I hope so."
Roc Nation, Apple Music and the NFL confirmed the good news in a news release, and the NFL shared a promotional poster on X that showed Lamar sitting on a football field.
"Rap music is still the most impactful genre to date," Lamar said in a statement on Sunday. "And I'll be there to remind the world why. They got the right one."
Seth Dudowsky, NFL's head of music, noted that, "Few artists have impacted music and culture as profoundly as Kendrick Lamar," adding, "Time and time again, Kendrick has proven his unique ability to craft moments that resonate, redefine, and ultimately shake the very foundation of hip-hop."
Lamar has won 17 Grammy Awards throughout his career. The Super Bowl halftime show was most recently headlined in 2024 by Usher , who was joined by Alicia Keys, H.E.R. Lil Jon, Jermaine Dupri and Ludacris.
Super Bowl LIX is scheduled for Feb. 9, 2025, at the Caesars Superdome in New Orleans.k
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