Kim Baker: From Runway to Reinventing Beauty

Kim Baker’s career is a masterclass in evolution. Once a striking face on the Wilhelmina Models roster, she’s now recognized as one of New York’s most versatile commercial makeup artists. But her story isn’t just about a career pivot—it’s about redefining what beauty means for women of all shades and stages of life.

For two decades, Baker lived in front of the camera, gracing runways, ad campaigns, and editorials. That experience gave her an insider’s perspective on the industry’s highs and lows, particularly when it came to makeup. “As a model, I was often in the chair watching makeup artists work. I realized quickly that beauty wasn’t a one-size-fits-all formula,” she reflects. That observation became the seed of her second act.

Today, Baker is celebrated for her ability to enhance natural beauty without masking it. Her artistry has touched the faces of celebrities, models, and women who simply want to look like the best version of themselves. She brings the precision of a trained artist and the empathy of someone who knows what it feels like to sit in the spotlight.

Her journey took on new life with the creation of Glamazon Beauty, a cosmetics line designed to complement a wide range of skin tones with effortless, wearable shades. And this summer, the brand reached an exciting new milestone: as of July 5th, Glamazon Beauty is now available at Nordstrom. This partnership positions her line alongside some of the biggest names in beauty, while still carrying the personal touch that only Baker can provide.

When asked about her mission, Baker doesn’t hesitate. “I want women to feel confident. Makeup should celebrate who you are, not change you into someone else.” That philosophy has resonated not just with her clients, but with the growing community of women who swear by her products.

Kim Baker’s story is proof that reinvention is powerful. From model to makeup mogul, she’s carved out a space where beauty feels inclusive, empowering, and timeless. With her artistry in demand and Glamazon Beauty making waves in retail, the next chapter for Baker is bound to be just as radiant as her career so far.