POP CULTURE WITH A VISION: Kendrick Lamar Leads Chanel’s SS25 Eyewear Campaign with Iconic Swagger

Photo courtesy of Chanel IG

By Mo Clark | PopOut Magazine

Compton meets couture, and it’s giving luxury in every lens. Grammy-winning rap legend and lyrical powerhouse Kendrick Lamar has officially stepped into the world of high fashion as the new face of Chanel’s Spring/Summer 2025 Eyewear Campaign—and let’s just say, the frames aren’t the only things making a bold statement.

In a move that has both the fashion and hip-hop worlds buzzing, Chanel announced Lamar as one of four global ambassadors fronting the latest eyewear collection, standing proudly alongside powerhouse actresses Lupita Nyong’o, Margaret Qualley, and Nana Komatsu. The campaign, shot with cinematic precision by fashion photographer Karim Sadli, is a stunning blend of elegance, edge, and generational excellence.

The aesthetic? Classic Chanel meets fearless flair. Each ambassador rocks statement frames that merge retro silhouettes with modern minimalism—think bold lines, sharp detail, and undeniable cool. And while Chanel may not design menswear, Kendrick’s presence in the campaign is proof that his influence transcends gender norms and fashion boundaries.

“Chanel has a timeless legacy, and that’s always something I can get behind,” Kendrick shared. “Since they don’t make clothes for men, I knew it would have to be glasses.” And baby, did he deliver! From studio booths to style shoots, Kendrick is redefining what it means to see the vision.

Lupita, a Chanel veteran of over 10 years, adds her signature grace to the campaign. Margaret Qualley stuns with her effortless chic, while Nana Komatsu brings a bold cinematic edge—each adding their own flavor to the house’s luxury eyewear legacy.

With Chanel tapping into four icons who represent courage, creativity, and raw artistry, this campaign isn’t just about fashion—it’s a cultural reset. And with Kendrick Lamar leading the charge? It’s nothing short of legendary.

PopOut Moment:

From Pulitzer Prize bars to Parisian fashion houses, Kendrick Lamar is once again proving that he’s not just in the culture—he is the culture.

Photo courtesy of Chanel IG