By: Greg Lewis
Published on December 18, 2024,3:00p.m EST
Just in time for the holiday season!
Filmmaker Malcom D. Lee and actors Harold Perrineau, Morris Chestnut and Taye Diggs, who starred in the legendary movie “The Best Man,” have reunited to launch their new bourbon brand, Sable, Essence reports.
According to the report, Perrineau pitched the idea to the other fellas while filming the series reboot “The Best Man: The Final Chapters.”
“My wife and I had met this company, Bespoken, and we were super interested in the way that they did spirits – they’re earth conscious, they have proprietary software – and when we were finishing [the series filming,] I personally didn’t want to stop working with them, so I asked everybody if they would be interested in doing a spirit together,” Perrineau recalled.
Reports also state that Diggs was a tad bit apprehensive about the idea. Apparently, the brotherhood that the men share amongst each other sealed the deal for him.
“I’ve never been one to embark on new projects and step out of my comfort zones and start a business, but it just felt right when you take the relationship that we’ve all had with The Best Man series and what’s happening in the world of spirits and us being mature Black man. I just kind of followed my gut,” Diggs explained.
The group has spent majority of the year preparing for the launch of their new brand that officially released this past September.
“I don’t think we knew at the time that Sable meant black, but it certainly connotes Black and classy. It’s sleek and smooth, and there’s an upscale aspect to it. My messaging, that I think we all agreed upon, about what we’re gonna do with this bourbon is that it feels aspirational, upscale, but accessible just like The Best Man movies do,” said Lee.
The Bourbon is made of corn, rye, and malted barley, featuring notes of burnt sugar, mocha, dark chocolate, and an oak spice. At an affordable price, it’s the perfect gift for the holiday season and a reminder of the power of brotherhood.
“Sable is born from a shared passion for storytelling and whiskey-making. Each sip celebrates friendship, heritage, and the spirit of camaraderie. Savor life’s finest moments with Sable in hand,” a message on the website reads.
“There’s not a lot of Black men in this space at all, and we have an audience that’s so great with us, so loyal and trusts us, and we also have a real trust in each other. People have been really receptive to it. We really picked a beautiful product. The drink is great. The bottle is sexy. It all just works,” said Perrineau.
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