From flawless brows and dainty tattoos to sparkling smiles and soul-stirring conversations, the Secrets to Plush founder is redefining what it means to feel beautiful inside and out! Who says beauty can’t come with a little sparkle, a whole lot of personality, and a sprinkle of magic? Meet Farrah, the fabulous beauty boss behind Secrets to Plush, where confidence gets a glow-up and self-expression has no limits! From perfectly sculpted ombré brows and adorable tiny tattoos to

1. What inspired you to start your business, and when did you realize entrepreneurship was the path for you? My journey into entrepreneurship really grew out of my experience in music catalog acquisitions. After spending years evaluating catalogs, working directly with rights holders, and helping facilitate acquisitions, I realized I had developed a strong understanding of both sides of the business, what sellers need and what buyers are looking for. I also built relationship

A New Season of Motherhood You’ve described this pregnancy as entering motherhood with “a little more ease, a lot less anxiety, and gratitude for the unexpected.” What has changed within you between becoming a mother the first time and preparing to welcome another baby? I think the biggest difference is that I know myself a lot better now. The first time I became a mother, I was learning everything for the first time, but I was also experiencing a level of fear that I don’t t