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HYBE America Acquires Quality Control, Home to Lil Baby, Migos and City Girls, in $300 Million-Plus Deal Led by Scooter Braun


By: Greg Lewis

Published on July 11,2024, 1:30p.m. EST

HYBE America has merged into a partnership with Quality Control ( QC Media Holdings, Inc.), the Atlanta entertainment company, home to artist like Lil Baby, Lil Yachty, City Girls and Migos.

QC Media was founded by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee.

It was reported that the deal valued at $320 million in stock and cash, led by HYBE America CEO Scooter Braun.

Braun relationship with coach and P dates back to the early 2000s when Braun was living in Atlanta.

This marks the first major project by Braun since becoming the CEO of HYBE American earlier this year. Braun’s portfolio includes SB Projects, management home to Justin Bieber, Ariana Grande, the Kid Laroi and Migos member Quavo, among others, as well as Big Machine Label Group whose roster includes Country artists Tim McGraw, Thomas Rhett and Rascal Flatts, as well as Rock and Roll Hall of Fame nominee Sheryl Crow. HYBE’s current market cap stands at $6.6 billion.

“I am so proud and honored to have Coach and P join Bang and I as our partners,” said Braun in announcing the deal. “QC is one of the most significant independent labels in the world, working with incredible artists who are, and remain to be, the voices of culture. I’ll never forget riding around Atlanta over 20 years ago with Coach discussing our dreams and ambitions and how we said ‘If they let us in the game, we are never going to give it back.’ Now, all these years later, we are joining forces to make these dreams a reality.”

Added P: ““HYBE are perfect partners for Quality Control as we come together to take our story and work global. All of HYBE’s leaders are entrepreneurs with phenomenal combined history finding talent and taking it to the highest levels. Taking QC worldwide requires key partners like this who understand building something from the bottom and aiming sky high. It matters to us greatly their grasp of culture and acutely seeing what QC has built and the limitless path of where it can go.”

Coach and P have became one of the largest independent companies in Hip-Hop culture, with a catalog that amassed over 37 billion streams through 2022.

“This partnership is a vital part of our plan to innovate the entertainment industry through a diversified portfolio and innovative technologies,” said Bang Si-Hyuk, chairman of HYBE. “We will work together to continue adding to the global depth of hip-hop.”

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